Our Story

One afternoon in June 2002 - I desperately needed a cup of coffee. As I wanted to get the drip maker started, I realised that I was out of coffee filters. In irritation and desperation I slammed the kitchen drawer and cursed the situation, as my eye had caught the sight of some teabags. I thought, well why not try and brew coffee in a teabag.

A moment later I had emptied a teabag and filled it with coffee, I poured hot water over it and let it brew for some time. The water did turn light brown and took a bit of flavour, but tasting it I realised why this solution wasn’t on all supermarket shelves. Still, my interest had been caught.

I started studying facts about coffee, found out that it was the 2nd largest trading commodity after oil and that the world of coffee belonged to a few multinationals. I studied patent databases and found that there was very little innovation in coffee. I read Howard Schulz’s book “pour your heart into it” about how he started Starbucks. I was inspired and I had found my destiny.

With the support of the Bagger Sørensen family I managed to get funding to set out on this venture. Mareks Melecis, a designer talent of Gods will, helped me to visualise my vision of different conceptual solutions. A retired world class engineer Werner Schulz helped me to engineer the prototype concepts and technology. With the help from dedicated Patent wizards we developed a portfolio of bulletproof world wide patents that makes our innovation one of the best IP-protected consumer goods inventions in recent time.

We worked our way thru’ several different conceptual solutions, before we decided on the Coffeebrewer. Hundreds and hundreds of different material types, compositions, specs have been tested and tested, and on our way we experienced several suppliers give up on us.

We developed 3 different ground breaking packaging machines, one of which we rebuild 4 times before we gave up on it and engineered a new one which works perfectly.

We have carried out thousands and thousands of technical tests, brew tests, consumer focus group test, production tests, and we have literally developed several different generations and thousands of variants of the Coffeebrewer before we in 2014 ended up with the version we have today.

In 2014 we won a number of prestigious innovation and design awards.

It has been an amazingly tough journey, that I will never ever wish any entrepreneur will have to endure to succeed with his or her ideas. Admittedly, I have probably been making all the mistakes that are described in the non-published "encyclopaedia for inventors and entrepreneurs". Still, saying this – now we are here.

We have successfully innovated the most extraordinary and innovative coffee and tea concept. It brews a fantastic coffee and/or tea and it’s so simple to use.

It offers freedom and opportunities, not only to the coffee-lover, but also to the coffee farmer - as this invention invites them to get their name on the package and make people aware of what coffee they drink and who is growing this fantastic crop.

As an entrepreneur and innovator, I live with a profound gratitude towards the people who is and has been fighting for this idea to become the success it deserves, to my business partners who have shared my vision and believed in this venture and not least to my dear family who has endured this long journey with me.

It has taken way to long to get to this point, but after all – it has been worth it, as I believe that The Coffeebrewer and the Teabrewer are truly innovative and extraordinary!

Please enjoy, thank you!

Ulrik Skovgaard Rasmussen,
Innovator and founder

Grower's Cup Dupont Packaging Award Grower's Cup Sial Innovation Award Grower's Cup Superior Taste Award - Three Stars Grower's Cup Superior Taste Award - Three Stars Grower's Cup Superior Taste Award - Two Stars Grower's Cup Best Ready To Drink Coffee Innovation Award Grower's Cup Best Packing Design or Label Innovation Award Grower's Cup IF Design Award
Grower's Cup Great Taste Award Grower's Cup Best New Beverage Concept Innovation Award Finalist Grower's Cup Best Carton or Pouch Innovation Award Finalist